Chat bots have become a rage today. The principle which make them popular is simple- meeting your target audience where they are, makes room for better engagement, further establishing better relationships with the audience. And today, chat messengers are where people spend their maximum time. Even more than social networks. Taking the clue, businesses like Dominoes and the Royal Bank Of Scotland have already begun tapping the potential of this new-rage communication channel. And interestingly, the government sector is not far behind.
Realizing the long-standing goal of making it easy for citizens to contact the president, the White House recently launched the messenger bot on their Facebook page. The goal of the bot is to make it easier and quicker for citizens to send their messages to the President. Built using the Drupal platform, the bot can be easily accessed through the White House’s website which again has been built on the same platform. The bot is extremely easy to use and responds in a short interval of time.